Specialist services for your e-commerce.

An Amazon account requires coordination across catalogue, pricing, inventory, advertising, processes and profitability. My work starts with understanding the channel’s current position and prioritising improvements that matter to your business.

• Account and catalogue audit.
• Day-to-day Seller Central management.
• Listings, variations, Amazon SEO and A+ content.
• Brand Store and brand consistency.
• Inventory, availability and operational coordination.
• Amazon Ads PPC campaigns.
• Cost and profitability analysis by ASIN.
• Operational review of Account Health and compliance matters.
• Marketplace strategy and expansion into other markets, where appropriate.

Objective: Improve structure, oversight and decision-making across the Amazon channel.

An online store should support both the shopping experience and the day-to-day running of the business. I can help organise and improve your Shopify store within the agreed project scope.

• Catalogue organisation and maintenance.
• Product page review and optimisation.
• Collections, categories and navigation.
• Identifying friction in the shopping experience.
• Coordinating operational store tasks.
• Reviewing and prioritising opportunities for improvement.

Objective: Create a clearer, more functional store that is easier to maintain.

Advertising spend should address a specific business need and be supported by an appropriate customer journey. I adapt the work to the platform, resources and information available.

• Campaign planning based on objectives and audiences.
• Campaign setup and organisation.
• Reviewing ads and landing pages.
• Monitoring available metrics and conversions.
• Performance analysis and optimisation proposals.

Objective: Manage advertising spend with greater clarity and data-informed decisions.